Definition of Change Management:
Change Management describes various studies
in various ways. From the view point of consumers Moran and Brightman (2001)
who is a famous researcher stated that the changing of organizational trend, hierarchy, and capabilities is an ongoing process. The changing is allowed by
the management in order to meet the both external and internal consumer’s
demands because the demand of the consumers is changing day by day. In contrast Certo and Certo (2009) described
that in order to achieving the organizational goal the organization changes its
policy for enhancing its efficiency. Now-days it becomes a general matter for
every organization to change its structure in order to adopting the existing
condition for surviving in the competitive market.
